Audience Analysis Assignment

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Audience Analysis Assignment

Part I: For this assignment, you will create an audience profile document for one of the following:

a. your company’s employees,

b. the parents and students at a local school, or

c. a local organization or union to which you belong.

Your audience profile should be written in standard paragraph format, organizing your content with headings for the different characteristics you consider. In your profile, be sure to answer the following questions:

 Who is your audience?

 What is your audience’s attitudes and expectations?

 How will your audience use your document?

To help identify the members of your audience, consider the audience characteristics discussed on pages 60 and 61 in the textbook. Take some time to consider which of these characteristics will apply to your audience. Then, create your audience profile sheet using the example in Figure 4.1 of your textbook as your guide. However, remember that you will write your profile in paragraph form, and you do not need to follow the formatting of this example. Your audience profile sheet should be one page in length, and it does not need a title page.

Part II: Using the audience profile you just created, write a letter to the audience readers to persuade them to agree with you on a topic of your choice. For instance, you might create an audience profile for the employees at your company for Part I of this assignment, and then in Part II you might write a letter to the employees of the company to persuade them that they should argue in favor of working four 10-hour days instead of five eight-hour days. Use standard block letter format. Remember to plan, draft, revise, edit, and proofread your response

 This Assignment applies to your third speech, the Persuasive Speech, ONLY

The Audience Analysis Assignment requires you to think about the characteristics of the audience to whom you intend to give your persuasive speech and write a short paper (two to three pages) discussing how you will use your knowledge of the audience to design your speech.  You might want to chat with your friends and/or family about what are the best answers to these questions but, in the end, you will have to use your best judgment.  ( 50 points)

  This paper will be due at 4pm 18 hours prior to the class meetingBEFORE your speech is scheduled.  (see the Speech III Schedule)

Structure your paper as a set of LABELED answers to the following questions.

  1. The audience you have selected for my persuasive speech will be . . . .  [ Name the audience and describe what sort of a group they are by indicating some key characteristics that are important in how you will try to persuade them:  demographically, professionally, educationally, etc., in a paragraph or so.]    ( 5 points)
  2. The persuasive purpose of your speech will be to . . . .   [ Identify which of the five general persuasive purposes you will attempt.  THEN be specific in explaining what exactly you wish to change about the audience or what actions you want them to take, if appropriate.]      ( 5 points)
  3. Describe the current attitude of this audience toward your topic and persuasive purpose – for or against. ( 5 points)
  4. Describe some relevant VALUES and/or MOTIVES you may be able to appeal to in persuading the audience to go along with your persuasive goal – what the audience think is right or good or “in their self-interest.”      ( 5 points)
  5. Describe the important BELIEFS [There are usually several.]  this audience must have by the end of your speech if they are to go along with your persuasive goal. What facts must they know and accept?  What misconception must they overcome?   ( 5 points)
  6. The persuasive thesis of your speech will be . . . .           ( 5 points)
  7. The thought pattern for your speech will be. . . [ name it - pro-con, motivated sequence, etc.]  Explain why you selected that pattern . . . . [Justify your choice as to why this thought pattern will work for your goal, e.g. why one-sided, or two-sided, etc.]   (5 points)

            7b.  The main points are (phrased as assertions) below.  (5 points)

  1. Describe in two or three paragraphs, how you will use the information concerning beliefs, and values/motives in designing your speech [That is, explain your strategy for using the B + V/M = Att. system.]      ( 15 points)


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